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About Us

About us

The Jump Eat Cry story began from a dream to build the confidence of the modern expecting mother with a beautiful and elegant wardrobe. Mothers of today are no longer like that of the previous generation. Having to deal with not only taking care of their child but also with the increased needs of today's society, the twenty first century mother can only be an inspiration to all. 

By understanding that everyday clothing may not always fit the mother with an ever-growing belly, Jump Eat Cry strives to bring outfits that cater for essential comfort that lasts throughout and beyond pregnancy. 

Based on the sunny island of Singapore, our humble little team continuously designs new collections to bring fresh selections on a weekly basis - so be sure to check back regularly for the latest choices.

Regardless of whether you are looking for something for the everyday wear, something for the office, or even an evening night out, Jump Eat Cry's ever-growing collection aspires to bring you the perfect outfit for every occasion.

Our Mission

At Jump Eat Cry, we believe in empowering the modern day expecting and breastfeeding mother with the confidence to proudly carry on the daily activities in style!


At Jump Eat Cry, the team prides itself on understanding the very needs of expecting mothers when looking for maternity wear or nursing wear collections, from finding the comfortable fit, to getting the perfect attire for every occasion. The MOTHERCOT label is thoughtfully designed with trendy and stylish mothers in mind while maintaining quality, comfort and affordability as our top priority.

Why "Jump Eat Cry"?

Jump Eat Cry was initially founded around the experience that parents go through with their little ones. What better way to describe the journey than the three things that kids do all day? As we moved towards where we are today, somehow the name stuck - simply because we and our mothers love it so much

Here are what some of our customers have to say:

"I love the service and the dress! Very accommodating to meet my urgent purchase needs and prompt in answering questions. I love the quality and the price of the dress. Will shop again :)" - JESSICA

"Fast delivery! Items are packed nicely.. Will definitely buy again :)" - Nicole

"Hope that Jump Eat Cry can bring in more maternity for office wear! The grey strips cotton office maternity wear which i bought was really comfy and look professional. Apity only has 1 colour. Else, i would buy all to wear for work 5 days a week! ^_^" - Judy

"The after service is very good, always have a prompt reply whenever i have problem with my purchase. =)" - Eileen

Click here for more reviews from our valued customers.


We hope this summarizes our little humble store. Lastly, hope you have an awesome time with us!

With love,
Jump Eat Cry Team